Tag Archives | alt summit
30
Jan

Takeaways from Alt Summit

image source // graphics by me for PSS

One thing I’ve learned after attending a few extremely-inspiring conferences is that you come home on fire and with approximately 2.38billion ideas in your head. WHAT WILL I DO?! WHERE WILL I GO?! WHO SHALL I EMAIL NOW?!?!?!

The New Diplomat’s Wife said it best on Twitter the other day: “husband wanted to know if I would be having my “semi-annual post#altsummit identity crisis and soul search” today. the answer was yes.”

So what do you do with all that post-awesome energy? You channel it into a tangible list of to-dos. Here’s mine:

1. I’m not going to lie: this one is the hardest one for me. Hiring help. Isn’t it true that most of us have a hard time asking for help? I know I do. So I’m going to be working on developing a plan to hire an assistant to help with Etsy convos and customer service issues. I need more time to focus on design – the thing I do best.

2. Additionally, I want to launch an eCommerce site this year in addition to my Etsy site. My traffic is finally big enough to support it (blog traffic has grown 30% in the last month ALONE! You guys ROCK!)

3. Attending the media kit panel was a good choice because there were some great ideas thrown out there on how to improve your media kit.

4. Additionally, I met with some fantastic sponsors who got my wheels spinning on some great ideas. More on this later.

5. Licensing has been a fantastic thing that grew out of my experience at Alt Summit in 2012. I’m hopeful to expand that facet of my career into 2013.

6. No more explanation needed on this one: I’m always looking to improve Pencil Shavings Studio’s look with better photos, better product styling, and better packaging.

7. Finally, I want to attend Surtex and the Stationery Show this year in May. I’m not looking to exhibit, but I want to attend as a way to meet new people and make new connections. This has been on the list for YEARS, people. YEARS. 2013 is the year of  MAKING IT HAPPEN. This is going to be the Year of the Show Stopper.

Are you fired up yet? Because I am. What are YOU going to make happen in 2013?

 

 

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29
Jan

Alt Summit 2013

Oh, Altitude Summit. You complete me.

No, really. You do. I can’t quit you.  As a sophomore attendee of Alt Summit, I was more excited for January than even Christmas to return because I knew exactly what I was in for: a whirlwind of dinners, sponsors, parties, fun things to dress up for, and the most amazing group of creatives ever. My people.   That’s not to say that I wasn’t still all butterflies & nerves the night before, probably compounded since I was a speaker this year at a roundtable.

This year was less about the panels for me, and more about connections. I don’t know if it’s because I felt like I was already on top of a lot of the topics discussed in the panels, but I got a lot more out of meeting up with people in the lounges and hallways. The roundtable discussion that I led was also an excellent opportunity to connect with people one-on-one; I hope that in future years there can be more of that smaller-scale interaction that the roundtables facilitate. I also learned a ton in the design classes on Saturday, a great mix of hands-on, one-on-one interaction with the instructors. I wish there were more of that too.

The sponsors in general this year were really fantastic and for the most part, a perfect fit with the wide variety of creatives in attendance. I also loved chatting with the Dash & Albert/Annie Selke representatives and the Serena & Lily girls too.  Joss & Main was in attendance and sponsored the amazing Clue-themed party — and I even won a headboard and pillows from them. How crazy is that?

The Land of Nod hosted a fantastic kick-off dinner for a small group of us, and I could not have been more bowled over. I was excited to connect with them this year because I have loved their aesthetic for years and their sense of whimsy has only increased over time. Their modern, colorful and eclectic home decor items have left many of us lusting over their catalogs (and the newest one is good, you guys. REALLY good).  I talked with plenty of girls at Alt who don’t even have kids who love their stuff. To me, that’s the sign of kid design done right.  They threw a chic camp-themed event in a loft of a local brewery in Salt Lake City and had these amazing blankets wrapped up for each one of us. Each table setting was perfection.

And can I just tell you the sense of pride I have in our Oklahoma contingent of bloggers? Kathleen said it best in this post — and I am thrilled to see the creativity that is happening in this state. That photo above? That was only the first day. It continued to fill in even more. Things are happening here in Oklahoma.  It thrills me to pieces to be a part of such a fantastic group of women.

It’s funny too that you have to fly across the country to hang out with the people that are already in your own city. I roomed with Pippin & Pearl and Rachael Really and (on the last night) Whitney English and Amber Housley. Connecting (there’s that word again!) is really what this entire weekend was all about. The exchange of ideas. The encouragement. The cheerleading. I owe these women a lot — they support me wholeheartedly and likewise, I want to give them all the support I can as well.

As always, the parties and the photobooths are legendary. I wish I had a Smilebooth in my living room and now I’m in the mood to throw a party. Anyone else want to have a fancy dress party just for the fun of it?

The overarching theme from last year remains this: there is room enough for all of us if we are being truly authentic to ourselves. As I chatted with my round table group, I was reminded of my first job out of college in the fashion industry. It was a harsh world and there was not much support from fellow designers.  But as I’ve entered the blogosphere in the last 5 years, I’ve seen an entirely different creative industry, and subsequently, experience. My heart longs to be an encourager and filled with joy that I can pass along to others – I don’t ever want anybody to feel like they’re alone in the way that we did in that first year. The best part about this weekend was the sharing of ideas, resources, and collective experience.

I was chatting with the lovely Gabrielle Blair (of Design Mom fame) on the last day and I told her how thankful I am that she and her sister Sara have worked so hard to put this event together. I honestly believe that so much of the amazing things that happened in 2012 for me were kickstarted by Alt. I came away motivated, empowered, and ready to greet the world. And in the end, this year’s Alt was no different.

 Let’s do this, 2013. I am ready for you.
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23
Jan

Alt Summit 2013 – Let’s Do this!

The day is finally here! Heading to Alt Summit last year (see recap here ) was undoubtedly one of the big highlights of 2012 for me. In many ways I can look back and see that so many of the great things that happened in my career were influenced directly (and also indirectly) from my experience there. It was the best money that I had spent on anything work-related. Ever.  I remember thinking that not only was I feeling legitimized as a blogger and shopowner, but that these were totally my people (as corny as it sounds).

So a year has passed and again I find myself filled up with a flurry of nerves and anticipation of all the good things to come!  I hope to meet a ton of new people and I can’t wait to share all kinds of great info at my roundtable talk on running your online shop.

See you on the other side!

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9
Feb

Alt Summit: What Now?

It’s been two weeks since Alt Summit and I finally find myself back on level ground after flying high from all the info, socializing, and brainstorming. It’s a rocky re-entry after such an amazing trip. I have a billion ideas, and now the hard part is harnessing all that energy to accomplish something awesome.

Here’s what I’m percolating on two weeks later:

Building Relationships

Going to Alt reminded me that I love meeting new people. I was on such a socializing high for about a week after that for awhile there I was handing out my business card to complete & utter strangers. I tapped into the socializing side of myself that I had kinda, well, forgotten.

I also realized that I love the relationships I’ve been growing through blogging, especially our Oklahoma City group of bloggers. That’s why I really wanted to pursue fun events like Bloggers Night Out (tonight!) and my upcoming Oscar party. It’s about connecting – it’s a word I hear time & time again. I’m amazed how often it pops up in conversation at church (“I came to this church because I really connected with the people”) and amongst friends (“I loved Alt because I was finally connecting with people that were like me!”). Connecting is a more meaningful word to me than networking. Connecting makes me think of  warmth & life-affirming relationships while networking often feels cold and superficial, as if you’re only talking to people to see what it is you can get out of them.

Knowing My Brand

I’ve really been focusing on what my brand is. That’s a confusing term to people who aren’t necessarily in the design world, so let’s use a different word for it in the context of visual images & graphic design: identity.  What’s my identity? Who am I? And how does that relate to me as a blogger, a writer, and a designer?  I felt like Alt helped gel into place all the ideas that I’ve had floating around about who I am and what is my visual identity.

Pencil Shavings Studio is heading in really amazing directions and the opportunities are coming out of nowhere. I’m amazed at the things that are popping up, and it encourages me to keep on designing gorgeous, useful things.

Creating Awesome Content

The #1 most-harped-on topic at Alt was creating original content. That’s the clincher. So I’ve been strategizing about how to make better content by doing these two things:

  1. Brainstorming about what it is I’d like to read about
  2. Creating an editorial calendar based on those topics.
I’ve been brainstorming how to better my brand – my visual identity – by focusing on writing about things that pertain to that identity: color, pattern, beauty, fashion, interiors.

Improving

One of the best things I wrote down from the Pinterest keynote was how the founder sought to hire people who were better & smarter than him. That really stuck out to me in one area: my blog design. A designer’s worst challenge is to create their own designs, whether it be their own personal brand, blog, etc. Plus there are so many things I’d like to do with this blog, but frankly, I don’t have the know-how to do the coding. So I’m bringing in the big guns and hiring a design firm to do it for me. They’re better at it than me and I can’t wait to see where they’ll take me.

Another way I’m wanting to improve is with my photography. Simply put, I love taking pictures. And I’m always looking for ways to improve my photos, so I’ve signed up for one of Nicole Gerulat’s online classes in March.

 

At the heart of it all, I love communicating and I love blogging. Alt Summit was the big reinforcer to me of both of these things.  I love inspiring other people through beauty. At the heart of it, I want women to feel empowered and inspired to create beauty in their everyday lives. It doesn’t have to be through stuff, although there are definitely lots of pretty things to choose from; maybe it’s in creating a beautiful experience for your kiddos or your husband. Or maybe you create beauty in your everyday life by painting every room a different color to lift the spirits of those who live within those walls. Regardless, I appreciate everyone that comes along with me on this journey.

It’s about being humbly secure in knowing who you are and what your purpose is.

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